Quick Answer
A custom mobile or web app can cost anywhere from $15,000 to over $150,000. Instead of a one-time project quote, many startups now use a managed developer subscription. This provides a dedicated developer for a fixed monthly fee, allowing you to build, test, and iterate without being locked into an inflexible fixed-scope contract.
In This Guide
App Cost by Complexity
The more features you add, the more developer hours are required. Here is how complexity translates to budget:
Basic MVP (Minimum Viable Product)
A simple app with 5 to 10 screens, basic user authentication, and a simple database. Usually takes 2 to 4 months.
Estimated cost: $15,000 to $30,000
Medium Complexity App
Includes custom UI, API integrations (like payments or maps), and more complex backend logic. Usually takes 4 to 9 months.
Estimated cost: $40,000 to $80,000
High Complexity Platform
Enterprise-grade apps with real-time features, AI integrations, high-security requirements, and large-scale data processing. Takes 9+ months.
Estimated cost: $100,000+
App Cost by Hiring Model
Who builds your app is the biggest variable in your final bill.
| Hiring Model | Cost Range | Pros | Cons |
|---|---|---|---|
| Freelancers | Lower | Low cost for simple tasks | High management risk, ghosting |
| Dev Agency | Highest | Full service, hands-off | Very expensive, inflexible scope |
| In-House Team | High | Full control, long-term focus | Slow to hire, high taxes and HR overhead |
| Managed Subscription | Mid-Range / Fixed | Predictable, fast start, low overhead | Requires monthly commitment |
The Subscription Advantage for App Building
Traditional agencies give you a massive quote and a "fixed scope" contract. If you want to change a feature mid-build, they charge you extra. This is the opposite of how successful products are built.
A managed developer subscription allows you to:
- Start immediately: A developer is assigned to your product within 24 hours.
- Iterate weekly: Change priorities as you learn from users without new contracts.
- Control your budget: You know exactly what you will pay every month. No surprise bills.
- Maintain accountability: A project coordinator handles daily updates and keeps the project moving.
You get your first delivery of code within 24 to 72 hours, and you own 100% of that code from Day 1.
Frequently Asked Questions
How much does a basic MVP app cost?
A basic MVP typically requires 3 to 6 months of development. Depending on the hourly rate or monthly subscription fee you pay, this can range from $15,000 to $50,000. Using a managed developer subscription can provide a fixed monthly cost for this period, which is often easier for early-stage companies to budget for.
What is the cheapest way to build an app?
The cheapest way is using no-code tools if your requirements are simple. For custom software, hiring a managed developer on a fixed monthly subscription is often more cost-effective than hiring a full agency or a local in-house team. It removes recruitment fees, employer taxes, and management overhead.
Do I have to pay for app maintenance after it is built?
Yes. Software requires ongoing updates, bug fixes, and server management. Budgeting for a continuous developer subscription ensures your app stays functional and secure as operating systems and security standards evolve.
Who owns the code when I hire a developer?
With Hokantan, you own 100% of the source code from Day 1. Always ensure your contract explicitly states this before you begin any development project.
How long does it take to build an app?
A simple app can be built in 2 to 3 months. A complex platform can take 6 to 12 months or longer. With a managed subscription, your developer starts within 24 hours and delivers the first batch of code within 72 hours.